A good website should excel in both form and function. It should have a clear purpose. It should be visually pleasing and easy to navigate. It should perform well for a wide range of visitors and be technically stable and secure. Good websites are attractive, functional, and useful.
1) Speed
Ever found yourself waiting thirty seconds for a web page to load? Me neither. If your site takes forever to load, your bounce rate will be sky-high. Speed has always been a ranking factor, but even more so now with the page experience update. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure, and the functionality of third-party plugins. The faster your site loads, the better.
2) Easily accessible
Today, more traffic occurs on mobile than desktop, so if you’re making your visitors pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across a range of devices, including smaller smartphones.
3) Content
Even the most evergreen content loses its luster over time, and content freshness is a ranking factor. Even if your post is still ranked on the first page of Google, you’d be surprised at what a content refresh can do. A new publish date on the SERP can significantly increase CTR and bump you up a few positions, which can lead to a surge in traffic.
4) Create backlinks
One of the most influential Google ranking factors is the quantity and quality of links to your website. The more links you have from credible sites with the high Domain Authority, the more you increase your own Domain Authority. The higher your DA, the higher your rank and the higher your traffic—not to mention any traffic you get to your site from the link itself.
5) Purpose
Great design starts with a purpose in mind. Ask yourself, “What do I want to accomplish with this page?” If a page doesn’t have a clear purpose, consider getting rid of it. The website should reflect your purpose and your business.
6) Optimized
Your website and its content should be optimized for different devices, browsers, data speed, search engines, and users. If your website is not optimized for mobile data users and their download speed, users may leave your website. If your website does not support common modern browsers, you may be missing out on some users. If your website is not optimized for popular smartphones and their sizes, users may not want to visit your website.
7) Clear site navigation
Navigation matters a lot. Any page on your site should be within three clicks of any other page on your site. Your navigation should be intuitive and simple. This helps both Google for SEO and your visitors for navigation.