Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you more customers. What often comes after that? More traffic to their site. In fact, 61% of marketers say their biggest challenge is generating traffic and leads.
Are one of the most important parts of your content. In fact, studies have shown effective blog headlines to drive 500% more traffic. Without a compelling headline, even the most comprehensive blog post will go unread.
2) Create awesome visuals
Use design tools to illustrate concepts, visualize data, and recreate charts in your branding. When other sites use your images, they’ll link back to your site. Plus, Google is showing more images in regular Search results, giving you more opportunities to rank and increase the appeal of your result.
3) Resource center
Videos and blog posts aren’t the only types of content you should create to educate your audience and build trust. Don’t forget about infographics, downloadable guides, templates, webinars, and more. As you create these lead magnets and use them elsewhere on the web, collect them on a resources page. A library of multimedia content is sure to attract visitors who will return to your site again and again.
So there’s one problem with all of the strategies above. They’re not going to drive traffic to your site if no one can find them. And with the first page of Google capturing 71% of search traffic clicks, you need an SEO strategy. SEO is the practice of optimizing a site for search engines (hence search engine optimization) so it can be more visible in search engines for relevant queries. An SEO strategy is a whole other animal.
5) Page speed
If your site takes forever to load your bounce rate will be sky-high. Speed has always been a ranking factor. It’s easier to increase your website’s traffic if your site is fast and easy to navigate.
6) Create good content
It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. In fact, useful and memorable content is one of the top ways to increase website traffic. People use Google to find specific, thorough and accurate answers for their questions, and your content should be there to provide those answers.
7) Exchange Backlinks
With so many businesses trying to increase website traffic, there are many opportunities for backlink exchanges. Reach out to relevant sites and offer your content as an additional resource to include in one of the site’s posts. To add an extra incentive, you can offer a mutually-beneficial backlink exchange, offering to add one of their links to a post of yours as well.